A neutral, side-by-side look at what 4 popular ai video tools actually cost — free plans, cheapest paid tiers, and the catch on each. Sorted by cheapest paid plan.
| Tool | Cheapest paid | Free plan | Trial | |
|---|---|---|---|---|
| Synthesia AI avatar video platform that turns a script into a studio-quality video. | $14/mo | Yes | Free Basic plan (10 minutes of video/month, no card) | Plans Visit Synthesia → |
| InVideo AI Text-to-video AI generator for social and marketing clips. | $17/mo | No | No free plan on the pricing page; four paid tiers (Plus to Elite) | Plans Visit InVideo AI → |
| HeyGen AI avatar and video-generation platform with voice cloning and 175+ languages. | $24/mo | Yes | Free plan (3 videos/month, up to 1 min, no card) | Plans Visit HeyGen → |
| Pictory AI video generator that turns scripts, blog posts, and text into short videos. | $25/mo | No | Free trial available (no card to start) | Plans Visit Pictory → |
The questions people actually search — which of two close rivals is cheaper, and where each one wins.
Synthesia vs Pictory: pricing, free tiers, and which is cheaper.
HeyGen vs Synthesia: pricing, free tiers, and which is cheaper.
The other big query people search: alternatives to a specific tool, ranked by price.
Every other tracked tool ranked by price, with free tiers and what each is for.
Every other tracked tool ranked by price, with free tiers and what each is for.
Each category is priced side by side and re-checked continuously.
Paraphrasers, AI writers, and marketing-copy platforms — priced side by side. 7 tracked
AI video generators and avatar platforms — what they cost, and what each plan actually includes. 4 tracked
As of 2026-06-17, Synthesia's Starter plan at $14/mo is the cheapest paid option tracked; Synthesia and HeyGen also have free tiers.
Every price links to the vendor's own page and shows when it was last checked. The list is re-checked continuously, so it doesn't rot like a once-a-year roundup.